Why gennaíos exists

Here’s what more than 20 years of experience taught me: medical got you the candidate; non-medical is why they stayed.

Non-medical plays a huge role in building your reputation as a great place to work, as it literally represents everything else. Yet we treat non-medical as a secondary consideration with our time, in our training, and with our resources.

As your benefits advisor, we will NOT:

• Blindly matching current coverage year after year
• Have a heavy dependence on carriers for advice
• Take all carrier exhibits at face-value
• Evaluate proposals using outdated templates to save time
• Defer decisions and recommendations to AI
• Benchmark your coverage with the irrelevant
• Inundate you with useless reporting
• Lack transparency in how we’re paid

I built gennaíos to bring focused expertise to the part of your benefits program that deserves more than an afterthought. My goal is to widen your aperture — help you ask the right questions, understand the strategic implications of some choices, understand how plan design shapes employee perceptions, and know where the real levers are in carrier negotiations.

At the end of the day, we want to enable your best intentions, so your employees can enable theirs.